A method is disclosed for efficiently receiving Electronic Service Guide (ESG) data for a Digital Video Broadcasting-Handheld (DVB-H) broadcast service in a DVB-H reception terminal. When ESG data to which session partitioning rules are applied is received in a multiple-stream mode, session-by-session rules are detected. On the basis of the rules, sessions in which actual ESG data is carried are classified by roles required to provide the broadcast service. The associated ESG data from the sessions is acquired and stored. Since ESG data can be efficiently received by providing detailed guidelines for receiving the ESG data based on a session partitioning rule, a reception scheme of the DVB-H reception terminal can be significantly improved.