A rewritable thermal label of the non-contact type which comprises a transparent substrate, a rewritable thermal layer disposed on the transparent substrate and an adhesive layer disposed on the rewritable thermal layer and enables to rewrite visible information with laser light in the non-contact manner. The label exhibits improved durability in rewriting (resistance to destruction with heat) and improved property for printing while the property for repeated recording and erasing with laser light is maintained and enables to write and/or erase visible information with laser light in the non-contact manner automatically without human labor.