The present invention discloses a television receiver 100 that extracts a video signal from a received television broadcast signal and displays video on a screen 15a based on the video signal, the television receiver 100 characterized by comprising: a snow noise detection unit U1 that detects snow noise of the video displayed on the screen 15a; a brightness amplitude reduction unit U2 that displays a translucent image to reduce brightness amplitude of the screen 15a while displaying the snow noise if the snow noise detection unit U1 detects the snow noise; and the brightness amplitude reduction unit U2 that displays, on the screen 15a, video without the translucent, if the snow noise detection unit U1 does not detect the snow noise.