In one aspect thereof the exemplary embodiments of this invention provide a method that includes receiving and storing a set of rules; receiving an initial data unit having an indication of a time to start a downlink multicast broadcast multimedia service transmission; forming transport blocks corresponding to the data unit in accordance with the stored set of rules; and transmitting at the indicated time the transport blocks formed in accordance with the rules. In a further aspect thereof the exemplary embodiments of this invention provide a method that includes creating a table of data unit processing rules in a wireless network node and distributing the table of data unit processing rules to individual ones of a plurality of base stations that form a part of a single frequency network established to transmit multicast broadcast multimedia service transmissions to at least one user equipment.