There is provided an apparatus for providing a media advertisement service using human body communication, including: conductive contact part for contact with a human body; a control part configured to detect human body contact of a user with the conductive contact part and acquire user-contact-associated contents, the user-contact-associated-contents being contents associated with an advertisement selected by the human body contact of the user; and a human body communication part configured to convert the acquired user-contact-associated contents into a signal for human body communication and send the signal to a user terminal via the conductive contact part and a user's body.