A method for driving a light source (11, 12, 13) is described, wherein the light source is alternately switched ON and OFF in an ON/OFF pattern, wherein the duty cycle of the ON/OFF pattern is varied to vary the average light intensity of the light source, and wherein the shape of the ON/OFF pattern is varied to transmit data. Thus, a control signal for the light source comprises data information as well as duty cycle information. The duty cycle is varied within a range from almost zero to almost 100%, and data is varied and transmitted without affecting the duty cycle.