Provided are structured compositions comprising a branched fatty alcohol, a surfactant, and at least about 80% water, wherein said composition has a pH of at least about 7, and wherein said composition has DLS 100+ intensity of at least about 80%, personal care products comprising such compositions and a method of making a dilute structured composition, comprising combining a branched fatty alcohol and water to form a structured concentrate having a Yield Stress from about 1 Pascal (Pa) to about 1500 Pa; and adding sufficient additional water to form a dilute structured composition having at least about 80% water.