A user device (140a,140b,140c) is operable to request setup of one or more serving routes to be utilized for delivering content to the user device (140a,140b,140c). The user device (140a,140b,140c) is operable to receive the delivered content via the one or more serving routes and/or one or more auxiliary routes based on the request. The serving routes and the auxiliary routes are determined based on a provisioning profile for the user device (140a,140b,140c). The provisioning profile comprises preferred service types, desired QoS for one or more services, client account information, and/or client billing and credit verification information. A connection or communication session is established dynamically based on demand, from the user device (140a,140b,140c) and/or a supporting network, for each of the determined one or more auxiliary routes. The user device (140a,140b,140c) is operable to receive the delivered content via the determined auxiliary routes in the established connection sessions.