The invention relate to a holder (1) for adhesive labels (2, 3) to be attached to a specific object for sale, such holders (1) being made in series on a board (4) on which they are previously arranged, the labels (2, 3) being pre-cut so as to pick any of them on demand after integrating the desired information, characterised in that each adhesive holder (1) defines two different labels (2, 3) embedded into each other and detachable from each other in a common area (5) of a pre-cut outline (6, 7, 8, 9), so as to be detached from one label (2) to the benefit of the other (3), or conversely, depending on the needs of the user. The common area (5) of the two labels (2, 3) includes an RFID electronic device (6) integrating the desired information.