Described herein is a system for managing at least one store associate in the operation of a store through wireless electronic communication through a communication network between a manager and at least one store associate. The manager uses a manager's communication device and the at least one store associate uses an associate's communication device to communicate through the communication network. The store associate is provided a list of orders to perform and the manager receives data on the manager's communication device pertaining to the performance of the list of orders created on the associate's communication device, wherein the manager uses said data to evaluate the job performance of the at least one store associate.