A packaged laundry product comprising a flowable laundry composition contained in a package, wherein (i) the flowable laundry composition has a viscosity of at least at least 100 Pa. s. preferably at least 500 Pa.s, when in rest or up to a shear stress of 10 Pa and comprising at least one surfactant and at least one enzyme; and (i) the package comprises a compressible container in which the flowable laundry composition is stored and a dispensing device which incorporates a fabric pretreatment device and is located at the base of the compressable container and is enclosed by a dosing closure device providing a supportive base of the package.