The invention relates to techniques for controlling a delivery of streaming content in a point-to-multipoint ('PTM') enabled network (100). A method aspect of such a technique comprises the steps of sending one or more adjustment instructions for achieving a buffer overlap in content buffers (132 - 136) of a plurality of terminal devices (102 - 106) each receiving content via a point-to-point ('PTP') distribution (116 - 120), and initiating, following the sending of the adjustment instructions, a PTM distribution (142) for at least some of the plurality of terminal devices.