An apparatus, system, and method for controlling data transfer between a serial data link interface and memory banks in a semiconductor memory is disclosed. In one example, a flash memory device with multiple serial data links and multiple memory banks, where the links are independent of the banks, is disclosed. The flash memory devices may be cascaded in a daisy-chain configuration using echo signal lines to serially communicate between memory devices. In addition, a virtual multiple link configuration is described wherein a single link is used to emulate multiple links.