An electronic television program guide system with which a user may purchase television programming services, comprising user television equipment on which an interactive television program guide application is implemented, wherein the user television equipment is configured to: provide the user with an opportunity to select a television programming service that is displayed on a screen generated by the interactive television program guide application; determine whether the selected television programming service is part of a package of television programming services, wherein the package includes a plurality of different television programming services; and present the user with an opportunity to purchase the package of which the selected television programming service is a part when it is determined that the selected television programming service is part of a package.