An automatic juicer 10 turns and pushes an upward facing juicing cone 26 into a fruit for releasing and collecting juice. The juicer 10 includes a base 14 containing a motor 82, gears 104 and shaft assembly 114, 116 which rises as a unit with the juicing cone 26. A fixed guide (or collet) 134 extends upward from the base 14 and inner 114 and outer 116 shafts reside inside the fixed guide 134 and are driven by the motor 82 and gear assembly 104 to rotate and advance the juicing cone 26 into the fruit. The juicing cone 26, strainer 28 and a bowl 29 release and catch the juice. The outer shaft 116 includes threads 117 to vertically advance and retreat the outer and inner shafts 114, 116 when the outer shaft 116 turns. The inner shaft 114 rises with the outer shaft 116 and lifts and rotates the juicing cone 26, thereby releasing juice from the fruit. The bowl 29 is preferably fixed to the base 14.