An ergonomic applicator is provided for applying a cosmetic composition to the eyelashes. The applicator comprises a handle portion and a head portion wherein the longitudinal axis of the head portion is positioned or can be rotatably positioned at an obtuse angle with respect to the longitudinal axis of the handle. The handle being suitable dimensioned for holding between the thumb and fingers without rotation of the handle. The head portion having at its distal end means for holding a charge of cosmetic composition and transferring it to the eyelashes on contact therewith, such as but not limited to, bristles, projections, indentations fins, tines, velcro, teeth, grooves, sponges and flocked surfaces.