发明公开
EP2355034A1 Rendering advertisements with documents having one or more topics using user topic interest information
审中-公开
广告与使用感兴趣话题的信息的一个或多个主题的用户文档渲染
- 专利标题： Rendering advertisements with documents having one or more topics using user topic interest information
- 专利标题（中）： 广告与使用感兴趣话题的信息的一个或多个主题的用户文档渲染
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申请号： EP11002885.9申请日： 2004-06-30
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公开(公告)号： EP2355034A1公开(公告)日： 2011-08-10
- 发明人: Bharat, Krishna
- 申请人： Google Inc.
- 申请人地址： 1600 Amphitheatre Parkway Mountain View, CA 94043 US
- 专利权人： Google Inc.
- 当前专利权人： Google Inc.
- 当前专利权人地址： 1600 Amphitheatre Parkway Mountain View, CA 94043 US
- 代理机构： von Hellfeld, Axel
- 优先权： US610322 20030630
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
Ambiguities with respect to a user topic interest may be resolved so that useful topic-relevant ads can be presented. Such ambiguities may be resolved by monitoring user behavior, determining a user topic interest (e.g., from a plurality of different candidate topics) based on the monitored behavior, and serving ads relevant to the determined user topic interest.
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