A vehicular shift control device is provided that controls the input rotational speed of a geared transmission by adjusting the rotational speed of a drive source at downshift of the geared transmission. The greater the deceleration of the vehicle, the smaller is set the change gradient of the input rotational speed of the geared transmission. Therefore, even if the decrease rate of the post-shifting synchronization rotational speed is great, the incident angle ³ of the input rotational speed of the geared transmission relative to the post-shifting synchronization rotational speed is maintained as a large angle. Even when the deceleration of the vehicle during downshift is great, the downshift is smoothly executed without producing an excessive synchronization shock.