The present invention provides a printing medium, a printing method, and a printing apparatus using a photonic crystal characteristic. According to the present invention, the printing medium using the photonic crystal characteristic comprises a medium in which a plurality of particles having electric charges are dispersed, wherein the inter-particle distances of the particles are controlled as a result of at least one of electric fields and magnetic fields are applied to the medium, and the inter-particle distances of the particles are fixed as the energy is applied to the medium.