An apparatus (1) for transport and controlled discharge of products (2) comprises a frame which is provided with a guide (7), a transport unit (3) including a support tray (4) for supporting a product (2) and driving means for transporting the transport unit (3) with respect to the frame in a transporting direction (X). The transport unit (3) is provided with a pushing member (6) which is displaceable with respect to the support tray (4) transversely with respect to the transporting direction (X) for pushing a product (2) from the support tray (4). The pushing member (6) is provided with a pushing portion (10) that pushes against a product (2) on the support tray (4) under operating conditions and an actuator (8) which is guidable along said guide (7) such that under operating conditions the pushing portion (10) is displaced with respect to the support tray (4) upon moving the transport unit (3) in the transporting direction (X) when the actuator (8) contacts the guide (7). The apparatus (1) is adapted such that the pushing portion (10) is resiliently connected to the frame when the actuator (8) contacts the guide (7) under operating conditions. The damping factor of said connection has such a low value that the process of compression and expansion of the resiliency (13) at least partly occurs within a period of contact of the actuator (8) and the guide (7).