To provide a coating composition for back coating, by which, in a solar heat-collecting reflector, a cured coating film layer excellent in durability such as heat resistance or water resistance and excellent in weather resistance, scratch resistance and impact resistance, can be formed, and a solar heat-collecting reflector having such a cured coating film layer. A coating composition for back coating to be used for the production of a solar heat-collecting reflector, which comprises a fluoropolymer (A) having units (A1) derived from a fluoroolefin and units (A2) having a crosslinkable group. A solar heat-collecting reflector having a cured coating film layer formed by the coating composition.