Implementing a process in an automation platform. Representing conceptual entities of the process as a nodes in a conceptual graph. Representing process relationships between the conceptual entities as edges between the nodes of the conceptual graph. Transforming the conceptual graph into a structural graph representing an automation design of the process. Transforming the structural graph into implementation artifacts executable on the automation platform. Entities can represent a feature, a constraint, a project phase, a screen, a data item, and a process description. Relationships can include a dependency relationship, a temporal relation-ship, and a parent-child relationship. The transformation into a structural graph being traceable between elements of the conceptual graph and the structural graph. The transformation into a structural graph controlled by a first configuration information. The transformation into a implementation artifacts controlled by a second configuration information.