An imaging apparatus includes a sensor including a plurality of pixels arranged in a two-dimensional pattern, a sample-hold unit configured to sample and hold a signal obtained from each pixel, and a reading unit configured to perform scanning in such a way as to perform a plurality of non-destructive reading operations for pixels of one row and as to read pixels of the next row, and to subsequently perform scanning in a row direction and a column direction to read the signal having been sampled and held by the sample-hold unit, an A/D conversion unit configured to perform analog/digital conversion processing on the signal read by the reading unit, an averaging processing unit configured to perform averaging processing on the signal converted by the A/D conversion unit, for each pixel, and a digital binning unit configured to perform binning processing using the signal processed by the averaging processing unit.