Packaging for a consumer healthcare product that may be applied with an applicator sold with the packaging. The applicator is configured to mate with and thereby to be coupled with a portion of the packaging. The portion of the packaging to which the applicator is coupled may be a rigid portion and / or a stock item. In one embodiment, the applicator has a coupling element that extends around a cap of the packaging to couple the applicator to the cap in a substantially secure manner. The applicator may specifically be designed for manipulation by the user's fingers, and may be ergonomically formed to facilitate manipulation and use thereof by application of finger pressure (e.g. pressure from the user's index finger) thereto.