An apparatus is disclosed that performs operations including determining whether an application message meets a predetermined set of criteria. If the application message meets the set, the application message is transmitted via a first communication layer pathway between the apparatus and one or more other apparatuses participating in a device-to-device communication with the apparatus. If the application message does not meet the set, the application message is transmitted via a second communication layer pathway between the apparatus and the other apparatus. The first and second communication layer pathways are different. The first pathway may be an L1 physical control channel while the second pathway may be an L1 physical data channel. The first pathway may be a first L2 logical channel while the second pathway may be a second L2 logical channel. Methods and program products are also disclosed.