A liquid crystal orientation promoter including a compound represented by the following formula (I) is a material that exhibits a sufficient solubility, has a wide available concentration range, and exhibits excellent liquid crystal orientation promoting property [L 1 to L 6 represent a single bond, -O-, -CO-, -COO- and the like; Sp represents a single bond or an alkylene group having 1 to 10 carbon atoms; A 1 and A 2 represent a divalent aromatic hydrocarbon group or a heterocyclic group; T represents the following linking group or the like; Hb represents an alkyl fluoride group having 3 to 30 carbon atoms; k, 1, m, n and p represent integers of 0 or more; and o represents an integer of 1 to 4].

        Formula (I)      Hb-(L 1 ) k -Sp-(L 2 -A 1 ) l -L 3 -T-L 4 -(A 2 -L 5 ) m -Sp-(L 6 ) n -Hb

Linking group T