The present invention provides a photocurable inkjet printing ink composition including at least a photopolymerizable compound component and a photopolymerization initiator, wherein in the photopolymerizable compound component, a monofunctional monomer is included in a content of 91.0 to 99.5% by mass and a multifunctional monomer is included in a content of 0.5 to 9.0% by mass; in the monofunctional monomer component, acryloylmorpholine is included in a content of 30.0 to 85.0% by mass; the monofunctional monomer component includes at least one selected from benzyl acrylate, ethyl carbitol acrylate, tetrahydrofurfuryl acrylate and phenoxyethyl acrylate in a content of 5.0 to 40.0% by mass in the monofunctional monomer component; and the stretching rate at 180°C of the cured coating obtained by photopolymerizing the photocurable inkjet printing ink composition is 120% or more.