The present invention relates to a bandwidth managing unit (200) configured to manage unidirectional data transfers of data to mobile user entities (100) in a mobile communications network (300), the bandwidth managing unit comprising:—a data transfer detecting unit configured to receive data transfer requests of the mobile user entities (100) in the mobile communications network, each data transfer request requesting a unidirectional transfer of data from a content provider,—a network condition determining unit (220) configured to determine data transfer conditions in the mobile communications network (300) for the different data transfers to the corresponding mobile user entities (100),—a data transfer scheduler (270) configured to determine, for each detected data transfer request, a point in time when the requested data transfer should be initiated, taking into account the data transfer conditions in the mobile communications network (300) for the data transfer to the corresponding mobile user entity (100), and configured to initiate the data transfer at the determined point in time.