The subject matter disclosed herein relates to a method comprising displaying in a camera view of a mobile device a captured image of one or more items listed in a menu of items available for selection at a point of interest identifiable, at least in part, by a location. A method may further include transmitting a message comprising parsed text of the one or more items and information representative of the location, and receiving, in response to the transmission of the message, annotations to be displayed in the camera view.