An apparatus including at least one processor; and at least one memory including computer program code; the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to: maintain a multimedia data item associated with metadata, the metadata including geographic location data; and perform reverse geocoding from a geocoding database, for determining first address information for the geographic location data, using a first search language. The at least one memory and the computer program code further configured to, with the at least one processor, cause the apparatus to: determine country information from the first address information; retrieve a preferred language based on the country information; perform reverse geocoding from the geocoding database, for determining second address information for the geographic location data, using the preferred language; define search codes using the first address information and the second address information; and store at least one search code to the metadata as a searchable metadata element for subsequent retrieval of the multimedia data item based on the searchable metadata element.