In accordance with some embodiments, data may be collected from vehicles, and then reported to various subscribers with different levels of access privileges and pursuant different levels of security. In some embodiments, the data may be authenticated by a cloud service without revealing the identity of vehicle owner. This may provide enhanced privacy. At the same time, some types of the data may be encrypted for security and privacy reasons. Different information may be provided under different circumstances to different subscribers, such as the government, family members, location based services providers, etc.