A method and an apparatus for displaying a page are capable of transferring a realistic feeling like reading a paper book when a user reads an electronic book. The method of displaying a page of a portable terminal including a touch screen, includes: displaying a page of an electronic book; detecting a point which corresponds to a user input with respect to the displayed page; detecting a moving direction associated with the user input; and displaying the page as being convexly curved in response to the detected point and the moving direction associated with the user input to animate a page turning operation.