Embodiments of the present invention provide a method and an apparatus for implementing a report measurement and reporting a measurement result. According to the embodiments of the present invention, a report measurement can be implemented between a radio network controller and a user equipment in a CELL_FACH state by using a current MC message and a current MR message; and in a process of implementing the report measurement, coordination between the report measurement and a cell reselection measurement executed by the user equipment can be implemented to minimize an impact of the report measurement on the cell reselection measurement. In addition, according to the embodiments of the present invention, a user equipment can report information such as cell selection or reselection measurement results to a radio network controller according to a requirement of the radio network controller; and the UE can specify a reporting precedence order for various measurement types including inter-system measurement, and may preferentially report cell selection or reselection measurement results according to specific reporting priorities to accommodate a limitation on a size of an uplink signaling message.