Apparatus for controlling a poultry packaging system includes a first receiving unit operable to receive a plurality of orders for poultry product, wherein the poultry product is either a whole or a portion of a poultry bird; a second receiving unit operable to receive at least one measurable parameter of at least one poultry bird from a measurement unit; a recommendation unit operable to determine which of the plurality of received orders best corresponds to the received at least one measurable parameter, and a control unit operable transmit a signal to a poultry processing system such that the poultry processing system processes the at least one poultry bird in accordance with the determined order.