Methods and apparatus, including computer program products, for integral controller based pacing for HTTP pseudo-streaming. A method includes receiving a request portions of a multimedia clip residing in the content server from a media player residing in the user equipment and delivering the requested portions of the multimedia clip to the media player while maintaining a target bitrate in a presence of control noises in the network. Delivering the requested portions of the multimedia clip can include estimating a target transmission rate, determining a target elasticity buffer, and estimating a number of bytes to send in a current transmission epoch.