The invention relates to a device for metalising substrates. In particular, the invention relates to the field of contact elements used to electroplate solar cells within the context of a wet-chemical continuous treatment system. A wet-chemical treatment system according to the invention, for electrochemically coating flat substrates (1) with coating material, has a tank for accommodating an electrolyte, transporting means, by means of which the flat substrates (1) can be transported through the electrolyte horizontally, and at least one contact element (2), which comprises a shaft (4) having an axis of rotation (5) and a cylindrical circumferential surface suitable for rolling on the substrate (1), wherein the circumferential surface comprises at least one electrically insulating segment (3B) and at least one electrically conductive segment (3A), which can be connected to a current source (6) in such a way that the polarity can be reversed, wherein the axis of rotation (5) of the contact element (2) is positioned above the surface of the electrolyte, and wherein the contact element (2) is designed as a consumable electrode.