Described is a method for controlling a broadband service, the method comprising: collecting user behavior, usage data, and physical layer data associated with the broadband service; analyzing the collected data to determine whether a different broadband service can be offered to a user compared to existing broadband service; and providing the user a targeted offer according to the analysis. Described is also a method for recommending a service profile, the method comprising: receiving broadband data from an agent, wherein the agent is executable on a computing device coupled to a LAN of a broadband subscriber; identifying a current service profile of the broadband subscriber; analyzing the received broadband data in view of the current service profile; determining a new service profile for the broadband subscriber according to the analyzed broadband data; and recommending the new service profile to the broadband subscriber and the broadband subscriber's service provider.