Systems, methods, computer storage media, and user interfaces are provided for intent expression for search in an embedded application context. A search interaction is received from a user. The search interaction may comprise an interaction with a device or application or a learned intent based on a previous interaction. Remote data from a remote data source is received. Local data is received from each available device or embedded application. The remote data and/or local data may provide one or more intent suggestions based on the search interaction. The remote data is merged with the local data to personalize a result set comprising one or more entity identifications associated with the one or more intent suggestions. The result set may be prioritized based on a set of rules associated with each available device or embedded application. The result set is provided to the user.