Systems, methods, and apparatus are disclosed that update a profile for a member based on icons associated with a profile of another member and/or personalize a service for the member based on the profile for the member. In some embodiments, a first member may view the profile of a second member which includes one or more icons that represent characteristics about the second member. The first member may inform the computing system that an icon in the profile for the second member is also applicable to the first member. In response to such informing, the computing system may update a profile associated with the first member accordingly.