Technology is described for web-like hierarchical menu interface which displays a menu in a web-like hierarchical menu display configuration in a near-eye display (NED). The web-like hierarchical menu display configuration links menu levels and menu items within a menu level with flexible spatial dimensions for menu elements. One or more processors executing the interface select a web-like hierarchical menu display configuration based on the available menu space and user head view direction determined from a 3D mapping of the NED field of view data and stored user head comfort rules. Activation parameters in menu item selection criteria are adjusted to be user specific based on user head motion data tracked based on data from one or more sensors when the user wears the NED. Menu display layout may be triggered by changes in head view direction of the user and available menu space about the user's head.