This invention provides a packaging assembly (1) for articles to be packaged, and especially for consumer articles, such as cigarette packs or the like, the packaging assembly (1) comprising: a container (2) assembled from a blank, especially a substantially flat blank (A, D), the container (2) comprising a first compartment (3) for receiving and accommodating one or more articles to be packaged and a second compartment (4) for separately housing an electronic device; and a cover or lid (5) provided on the container (1) and movable between an open position (X) for permitting access to the first compartment (3) and a closed position to prevent access to the first compartment (3); wherein the container (2) and/or the cover (5) includes output means (6) printed thereon for connection with the electronic device for generating visible and/or audible output. The present invention also provides a packaging blank (A, D) for such a packaging assembly (1).