An interactive information system for a vehicle and a method are disclosed. The system can comprise a processor configured to run a gaming engine, a display for presenting video generated by the gaming engine, and an input for receiving an indication of a feature of interest of the vehicle to a user. The processor is configured to select a video clip that is contextually relevant to the indicated feature of interest based on a decision matrix defining context points and relations between the context points and cause presentation of the selected video clip on the display. A server for distributing the matrices and a delivery management tool are is also disclosed.