An object control section according to one embodiment moves a player object in a virtual space according to an operation performed by a user, When the player object has reached a predetermined position in the virtual space by the operation performed by the user, the object control section issues a read instruction to a communication control section. The communication control section transmits radio wave to a storage medium when receiving the read instruction. When the radio wave is received, electromotive force is generated in the storage medium, and information stored in the storage medium is read by an information processing apparatus.