The present invention discloses a user permission allocation method and device. The method includes: acquiring currently collected facial feature information of a user; determining a difference degree of the current facial feature information of the user according to the acquired facial feature information of the user and facial feature information included in stored standard sample information; and allocating a user permission to the user according to the determined difference degree. Compared with a manner of using a fixed face threshold, a difference degree of current facial feature information of the user is determined, and when a user permission is allocated to the user, an external factor that affects the collected facial feature information is used as a reference factor, which means that a higher difference degree of the collected facial feature information indicates a lower user permission allocated to the user, so that the user permission of the user is dynamically allocated, a problem of low authentication efficiency is effectively avoided, and a problem of poor authentication security can also be avoided, and authentication reliability of a facial recognition technology is effectively improved.