An apparatus for sealing or tying products includes a housing with a first tape dispenser comprising adhesive tape and binding means for binding tape from the a dispenser around a product or a bundle of products, At least one supply device is provided for supplying items to be connected, to the product or bundle of products. The binding means comprises a cell and an urging device for urging part of the product or bundle of products into the cell, especially towards a closed side of the cell. The urging device comprises a holding provision for holding an item provided by the supply device, such that when the urging device is operated for urging the product or bundle of products into the cell the item is urged against the product or bundle of products, preferably prior to binding the tape around the product or bundle of products in the cell.