发明公开
EP3146486A1 BROWSING CONTEXT BASED ADVERTISEMENT SELECTION
审中-公开
BROWSEN VON KONTEXTBASIERTER WERBUNGSAUSWAHL
- 专利标题: BROWSING CONTEXT BASED ADVERTISEMENT SELECTION
- 专利标题(中): BROWSEN VON KONTEXTBASIERTER WERBUNGSAUSWAHL
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申请号: EP14896965.2申请日: 2014-07-08
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公开(公告)号: EP3146486A1公开(公告)日: 2017-03-29
- 发明人: DONG, Huali , ZHANG, Weiru , YANG, Guangxin , ZHENG, Hao , LIU, Huiting , RONG, Li
- 申请人: Excalibur IP, LLC
- 申请人地址: 701 First Avenue Sunnyvale CA 94089 US
- 专利权人: Excalibur IP, LLC
- 当前专利权人: Excalibur IP, LLC
- 当前专利权人地址: 701 First Avenue Sunnyvale CA 94089 US
- 代理机构: Boult Wade Tennant
- 国际公布: WO2016004586 20160114
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00
摘要:
A method for providing an advertisement is disclosed. The method, to be implemented on a machine having at least one processor, storage, and a communication platform connected to a network may include receiving a request for an advertisement to be inserted into a content page to be presented to a user. The method further includes selecting an advertisement relevant to the content page and the user based on a content-advertisement index and a user-advertisement index, constructed based on user browsing context, and transmitting information indicative of the selected advertisement as a response to the request. Further disclosed is a method for generating multi-dimensional index. The method, to be implemented on a machine having at least one processor, storage, and a communication platform connected to a network may include generating a content-advertisement index based on at least one content profile and at least one advertisement profile, and generating a user-advertisement index based on at least one user profile and the at least one advertisement profile. The content-advertisement index and the user- advertisement index are used to select a relevant advertisement to be inserted in a content page that is presented to a user.
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