Processes and systems described herein enable improvement of quality of experience (QoE) of network services using an upsell framework of the network services. Embodiments of the present disclosure include determining, by a computing device, a network throttling event associated with a network throttling imposed on an account of a user. In response to the determining, the computing device may at least cause presenting of one or more upgrade options in a user interface. After receiving a user selection of an upgrade option of the one or more upgrade options, the computing device may at least cause an adjustment of the network throttling.