Disclosed is a process for the preparation of a urea product suitable for being diluted with water so as to form an aqueous urea comprising solution for use in a unit for the reduction of NOx in combustion engine exhaust gases, also known as Diesel Exhaust Fluid (DEF) or to be used in De NOx systems of exhaust vapor from industrial furnaces. The process comprises obtaining an aqueous urea solution from or after a recovery section in a urea production process. This solution, which has a low content of impurities, is subjected to flash crystallization at a low pressure, so as to obtain a solid crystallized urea containing product, which is a free-flowing powder containing less than 0.2 wt. % water. This product is packaged under conditions such that the water content in the packaged product is maintained below 0.2 wt. %. The invention can also be used in a method of increasing the capacity of an existing urea plant.