A vehicle wash system includes a wash package selection zone where a vehicle operator is presented with a plurality of different vehicle wash packages. Each of the vehicle wash packages has an associated unique color identifier. The system includes a controller configured to receive a selection from the vehicle operator of one of the plurality of different vehicle wash packages. The system includes a vehicle treatment zone, including at least one illumination element associated therewith. The at least one illumination element is in communication with the controller. The controller is configured to emit light from the at least one illumination element in a color that corresponds to the color identifier of the vehicle package selected by the vehicle operator.