The invention is an article of footwear incorporating insulation material, such as a low bulk insulation material, to provide warmth in cold weather, yet with the style, agility, and breathability of a typical conventional shoe or boot. Additionally, in a further embodiment, the invention includes these features in a shoe or boot which is also waterproof and breathable. These aspects of the present invention are achieved through a placement, or mapping, of low bulk insulation to maximize the footwear article attributes of warmth, style, agility, and breathability.